Tell Magazine

As Guinness Nigeria draws the curtain on its Mega Millions promo, 19 customers across the country won Hyundai ix. Other winners include 450 barmen, 650 retailers and 600 consumers who were rewarded with various high-end items. The campaign, which was launched to create value for its consumers and trade members, was carried out nation-wide.   Emmanuel Edi-Bala, head, customer marketing, Guinness Nigeria, disclosed that the Guinness team is always looking for new ways to connect with its consumers and the Mega Millions promo is part of a series of activities engaged in with the aim of giving give back to…

The La Casera Company, makers of Latina sugar free fruit drink, has embarked on a month-long product sampling activation in Enugu to further connect with its consumers. At the popular Garki Market, Enugu, a group of the Latina sampling crew, kitted in vivid green and red outfits, showcased the Spanish Pear and Fruit Cocktail flavour of the fruit drink to the public. Chris Prince, lead coordinator, Latina sampling, Enugu, explained that the main objective of the exercise is to create massive awareness for the product and also get a holistic view of what the consumers feel about the drink through…

In a bid to deliver on its brand promise of adding comfort to life, Mouka Limited, manufacturer of mattresses, pillow, beddings and other polyurethane products, has introduced the Super Subsidy promo aimed at providing discounts and freebies to its customers on any Mouka product purchased.   Jude Abonu, head, commercial, Mouka Limited, said the company aims to put smiles on the faces of Nigerians by giving them the discounts they deserve after paying more for goods and products in the country during the year. He added that customers who purchase any Mouka mattress worth N15,000 and above would get an…

Above-the-line advertising activities recorded a growth of five per cent as advertising agencies increased their spending from N97.5 billion in 2010 to N102.7 billion as at end of 2011. The advertising activities include television, radio, outdoor and press. According to Mediafacts, an annual publication of MediaReach OMD, an independent agency, television had N46.076, radio N13.142; outdoor N28.142 while N15.395 was spent on the press.   Mediafacts also noted that while the Lagos region accounted for N55.7 billion, the North had N20.1 billion; the east N11.4 billion and the West accounted for the N15.46 billion. From the total advertising, telecommunications product…